After reading Yvon Chouinard’s “Let My People Go Surfing”, Patagonia’s success story really hit me – how it can be a successful business while at the same time championing the environment. Such is their commitment they make their own research and development on sustainable manufacturing processes available to other brands to encourage them to do the same.

Their philosophy speaks to me and I want to support them through my expeditions. I’m driven to explore while promoting the beauty of our planet through images we produce and share, encouraging others to help preserve the environment for our future generation. Just a simple gesture can make a difference. It’s all about the choices we make. Patagonia is a true leader in that field and I’m very happy to work with them.